Portal is an augmented reality platform focused on music, art, and culture. For its 2018 label fair, MoMA PS1 wanted an unconventional, interactive playlist to showcase the musical contributions of each record label involved in the event. We made a target-based AR app that integrates the record labels’ artwork and event program.
The MoMA PS1 / Portal experience reveals a series of digitally-aberrated images and plays a song at random. Metadata for each song, including the artist, title, and record label, appears above the images and provides information about the current song selection.
Participating record labels included: 4AD, AstroNautico, DFA, Discwoman, Ghostly, Kanine, Luaka Bop, Matador, Merge, Mexican Summer, Rough Trade, RVNG, Sacred Bones, Sub Pop, Warp, XL, Youngbloodz, and 60+ more.
Images were created by artist Sarah Meyohas. Portal XR is available on the App Store.